The Modern History of ‘Beautiful’

January 28th, 2019

One word, three syllables and centuries of history – there’s a lot behind ‘beautiful’. It’s fascinating that it can have such an impact on how someone is perceived, but that what defines it can shift so frequently. It’s our changing attitudes that are to thank for that, but it’s that very indecisiveness which has lead to so much welcomed variety in the fashion industry.

This fascinated us, which led to a happy few days in the office as we researched and wrote about the ever-changing idea of beauty, focusing on the who and the why behind each decades version of ‘beautiful’. Let’s dive in.

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